“A story of two young men with an insatiable thirst for success and learning is compelling in itself. The ‘Billion Dollar Lessons’ that punctuate the story are essential reading for any budding entrepreneur who aspires to start the next billion-dollar company.”

― Michael Henry, Dean, School of Business & Economics, Thompson Rivers University

“A story of two young men with an insatiable thirst for success and learning is compelling in itself. The ‘Billion Dollar Lessons’ that punctuate the story are essential reading for any budding entrepreneur who aspires to start the next billion-dollar company.”

― Michael Henry, Dean, School of Business & Economics, Thompson Rivers University

Transforming an idea into a billion dollar business brings with it billion dollar lessons only less than a 100 Canadians share

Billion Dollar Start-up is a collection of these lessons

This is the story of how two 29-year olds turned $35,000 into a $1,000,000 Cannabis company. 

As Canada worked to legalize marijuana for recreational use, Adam Miron and Sébastien St-Louis were already working on growing their Cannabis business. In 2013, the Marijuana for Medical Purposes Regulations created a new system for licensed producers to cultivate cannabis. In that same year, Adam and Sébastien incorporated the Hydropothecary Corporation – known today as HEXO Corp. Little did they know then that five years later, recreational use of cannabis would be legal for all Canadians, and that in turn, their business would see explosive growth and some of the biggest cannabis deals in global history. 

TELLING THE STORY OF

Canada's Momentous Road to Legalization

Read the story of entrepreneurial sacrifice, personal risk, and determination that ultimately brought with it unimaginable success. It is a story that, although unique in its details, highlights the entrepreneurial roller coaster ride that transforms an idea into a business, a business into an empire, and an empire into a billion dollar success story.

But what is success if we cannot reflect on the journey that gets us there?

“A front-row seat to the frenzy that drove Canada's cannabis industry to half the market capitalization of the country's gold mining industry. Compelling reading with real-world lessons you can actually use.”

― Steve Brearton, award-winning business journalist and writer

Throughout its pages, Billion Dollar Start-up offers its readers Billion Dollar Lessons​​

a set of reflections that recount Hexo's journey to success

Throughout its pages, Billion Dollar Start-up offers its readers Billion Dollar Lessons – reflections from both Adam and Sébastien as they recount their journey to success. Whether it be lessons on working with family; finding the right partnership (both at home and in business); accepting failure; or, trusting your gut instincts, each of these lessons proved monumental to growing their business and steering it to success. 

“It’s very easy to get caught up in your ideas and run with them when the pressure is on. And it’s very easy to turn them into false starts. Think them through, create a strategy, and understand where they’ll take you. When you’re young and eager, it’s easy to spend 80 hours a week ‘doing,’ when with a bit more planning and thinking, you could spend 60 hours a week being effective.”

— Adam Miron

Imagine gaining all the wisdom you know today, ten years ago

How differently would your life be?

These lessons, in much the same way, do just that. They span the early stages and development of a business; the investments it took to see it grow; the decisions and planning that allowed it to scale up; and, the time that allowed its owners to look back and give back these valuable learnings. 

It is often pretty rare in business – and in life – to learn of the ins and outs that lead to someone’s success, and even failure. This rare first-hand account of Adam Miron and Sébastien St-Louis’ story was written in real-time as their business grew. As such, it offers a clear account of the realities that were faced both on the ground in their operations, in their business partnership, and in their own personal reflections. 

“To succeed, you have to fail. I learned that early. Now, return on failure is one of our core principles and drives our decision making. You need to fail fast, focus, and proceed.”

— Sébastien

“We learned from the experience, and we put our flag in the ground. We said that we don’t do things just because that’s the way it’s always been done.”

— Adam

These lessons challenge readers to gain a new perspective

To help them respond more effectively to their business’ needs, and to promote a learning and understanding that arguably took HEXO Corp. seven years to realize, and you … only one book.

Entrepreneur & Builder